You’ve finished your Botox course, and now you are looking for a place to set up your own Botox company – but there’s a lot more to learn than that Botox course could teach you, and it’s about marketing and good business sense. They don’t teach that in medical courses, but although it does not have a lot to do with the way that you use a needle, it definitely has a lot to do with the way that you operate a business, and if you want it to be successful then you need to make sure that you are doing your absolutely utmost to ensure that your office space is selling you as much as your brochures are. With that said, let’s take a look at the different ways that your Botox office could be looking a whole lot better.
Starting from the top, could you be letting more light into your rooms? There is nothing more depressing than sitting in a waiting room that doesn’t have enough light in, as it can make you feel as though your very soul is being sucked out of your nostrils! You should always pick an office space that is going to let lots of light into the room, so if there aren’t that many windows or you don’t face south or at least close to south, then you are going to find that there will be a lot of very sad and depressed people waiting around in your waiting room. In fact, some studies have shown that if a person starts to feel too down while they are waiting for something, they will just give up and leave – and that is the last thing that you want to happen.
Next you need to start thinking about walls. What color walls do you have, and are you using highlight and lowlight colors? Adding some depth to a space is not difficult if you are using slightly different color tones through your interior décor, and this works especially well with warmer shades such as yellows and oranges. Make sure that you include highlights to keep things bright, and lowlights to give your room a sense of presence. Now you need to be considering what you are going to be having on those walls. If you are going to have paintings or photographs, try to make sure that they are not too generic and ‘inspirational’ – chances are that people would have seen them before, and you’ll just be lumped in their mind as standard or boring person. Why not put up some of your personal favorites? It’ll give people a clearer idea of who you are as a person.
Last but by absolutely no means least, you need to think about your flooring. This is the area that so many people ignore, but it is vital that you think through exactly what sort of experience you want to give your potential and actual patients. Having something like lino can make someone feel as though they are in a hospital which is not a pleasant experience, whereas anything with too big a pile can make a person feel as though they are intruding on someone’s home, which is an even stranger experience! The most middle ground is something smart and serviceable, but preferably nothing with a strong or dominant pattern, as that can cause people to feel giddy when they are nervous – which many people are when they go to a Botox clinic.
Take a look around your Botox business. Are there changes that you could make that would dramatically improve your interior design?